Thursday, March 4, 2010

Home Based Business - Challenges for the Begi........!


Prepare to be challenged...Chaos reigns! Well it would certainly appear to be so at times and especially when we are new to Internet Business. It doesn’t matter whether it is MLM, E-commerce, or true Internet Marketing the challenge is huge for an individual unfamiliar to the Online Business world. There are a number of reasons of course, ..... There always is! Just to mention a few before I focus on the topic of this writing are:
Mindsets – we have to change our mindsets when transitioning from traditional to online business. The basics are there but the implementation is quiet different and can be a challenge.
Environment – our work environment is to a large degree laid out for us with traditional work or business locations. There is a new freedom with Online Business that allows us to work anywhere with the right tools. Most of the multimillion dollar earners work with a laptop and mobile phone working from home offices, hotels, beaches, cafe’s and the like. Getting out head around that is a bigger mind shift I think than most realise.
Social Interaction – In a traditional office environment there is a social interaction that brings most of us a sense of belonging, security and connection with our piers. Working from home is something that many of us need to grow into. I have been an Entrepreneur for over twenty years and have worked in both environments and both are fine for me as long as I have my space, I need to have controlled disruptions, but my observation is that for others they want the interaction, someone to talk to and get lonely when isolated. The Internet provides an alternative solution through the social forums and its one more thing that requires adjustment.
Cost of Business – I once heard, in fact I’ve heard it more than once, that the internet is the cheapest place to FAIL. It’s also the cheapest place to do business but BEWARE, most people spend more than they ever earn on the Internet, and why? Because we are constantly bombarded with the BEST THING, Discounted and an opportunity not to missed ....... and we get sucked in, often buying  marketing tools, opportunities, and selected specials that we don’t need, don’t use or don’t really know how to use which just costs us money.
These are just a few of the little adjustments we must make, and we truly must make them because there is no doubt that Business is increasing its presence Online, that people are increasing their presence Online and that the opportunities of today and the future are Online.
On contemplation I have concluded that the biggest hurdle is in fact that NOTHING WORKS as it should on the Internet and if we don’t come to terms with this early on we become the BIGGEST LOOSER?
This is not a bad thing really because the chaos is a good indication of the constant speed of growth & change the Internet endures. After all, in its current form its only 10 years old!! There are now well over 1.5 Billion users and I saw a statistic the other day stating that 50,000 new businesses join each day!  
This chaos that I refer to is subtle, but persistent and what I’m referring to is the websites that crash at the most strategically uncalled for time, the webinar instructions that show you how to do something with a totally alien screen that has been relegated to the out of date category. The beginner or “Newby” as they are often called, can waste entire days just getting to understand the relatively simple steps to achieve a certain success? Often we receive instructions that just plain do not work! These issues surely test the best of us however, there is much good to be realised in this environment and I name a few below.
Everything has instructions, something that can’t be said of traditional business. Although the instructions may be superseded through upgrades of the particular site when understood a certain pressure is removed from the hungry soul trying to understand what’s going on. Thirdly, we must understand that often when a site doesn’t do what we want it is because WE have not taken the time to fully understand and implement the steps required to achieve a certain task. Generally we are not good at reading instructions or taking the necessary time to learn what the site requires of us, maybe that’s just a man thing but I know I struggle big time with this one.......And I’ve learned it can be costly!!
So, the good news for a beginner or a man struggling with the chaos is that what you are experiencing is not unique to your world. God doesn’t hate you and this is just the way it is when the technology is growing exponentially almost at Warp speed. Knowledge is power!
So now you know, when it appears that the entire Internet World is on another planet (and it may well be ..... literally!)  The best advice is this.
1.       Make yourself a beverage, (for me it’s got to be coffee) take a seat, a little time and enjoy it!
2.       Once you’ve calmed down and feel almost human again, review YOUR steps to see that you haven’t misunderstood part of the process.
3.       Make sure you have entered the right data in the right place when it’s required.
4.       If the instructions are indeed unfathomable go to the “Help” button, (any half decent site has one just for this kind of situation) and ask for help.
5.       If you are ignored (which does happen) it is usually because the site has a forum where they want you to go to first and check that there hasn’t been someone before you with the same issue that you’re experiencing.
6.       If you get no satisfaction here, go to your search engine (Google, Yahoo, etc) and type in your specific query there. It might take a little looking but if you don’t find a site that can help you there ...Well? ......
7.       Have another drink, watch the sun go down and believe for a better day tomorrow, because it will! ....... and NEVER GIVE UP!

Monday, February 15, 2010

Home Online Business Needs Leverage for Advantage Marketing

It has been said that if you want something done properly then you must do it yourself! I’m sure you’ve heard that and most probably acted under this axiom at some stage in your own journey of life. Generations of hard working well intentioned men and women have laboured under this adage and with success! ……………Times have changed though and continue to change and what once was a seemingly universal law of enterprise is no longer true.

This can be seen nowhere more clearly than on the Internet where business is conducted at unprecedented volumes and at a frenetic pace. The Internet is the business centre of the universe!

Wednesday, February 3, 2010

Sale List Building …….?

If you have been involved with internet marketing for more than a minute or so you’ve heard this statement …….“The Money is in the List”.

List building is essential for Internet marketers to establish a client base and a pool of prospective purchasers. The sales list therefore is a link list of people likely to be interested in the product or proposition that you are presenting.

Saturday, January 23, 2010

What do Donuts have to do with Home Based Business?

Internet World Statistics tell me that there are over 6.7 billion people living on this planet. The latest figures show over 1.6 billion of them use the Internet while in the year 2000 there were just under 361million users. That is a growth rate of almost 450%. In the US alone and back in 2005 there were 13.8 million Home based Businesses (info. provided by Entrepreneur.com) and in my own country, Australia in the state of New South Wales there was 254,000 in 2004. Today there is more. Tomorrow there will be more again!

The idea, concept, consideration of a home based business is for the most part a noble and popular one. The reason so many people are thinking about or have already started a home based business is as varied as the individuals that choose it. However, for the most part it can be said that most home based businesses are borne out of convenience.

Thursday, October 22, 2009

Don’t Reason It Out….Work it out!

The battle is in our minds, …… Oh! I’m sorry did you just ask “What battle?”

To answer let me regress for a moment. Large numbers of people all around this world and most certainly in ours live way below their potential. People who have been trained NOT to “dream”, not to be “silly” and not to “try to be something they are not”! I know that I got it, and sadly have to say my own Son has had it too. It starts when we are very young. Whenever we begin the real adventure of living, you know, things like crawling and touching things, eating them or throwing them. The pressure comes….and it sounds strangely like NO! and from then on it is relentless – the pressure to CONFORM to be what others want you to be or to do. It follows on through our school years and forever more in our work and social worlds.

Tuesday, October 20, 2009

Home Based Business Answers for Internet Beginners:

Starting an Internet Business, contrary to popular publications lead us to believe, requires much the same foundations as starting a business anywhere else. We need to map it out with research, a business plan, marketing plan, sales targets, and establishment in our chosen marketplace. The one big difference is that it costs a lot less to fail and can make a much better return on investment (ROI) when it succeeds.
It is a commitment requiring the right mind set and strategic considerations PRIOR to commencing the start up.